Where to begin?
As the ridiculously mundane title suggests, I picked up a newspaper, the kind made of real trees and ink, and read an article. Not just the headline. Not just the headline and the hook. Nope, the whole thing. And a couple of interesting things happened because of this experience.
First. I looked way more intellectual than usual while sitting in the lobby of the Ace Hotel, sipping my Americano. Also, I looked way more “attempting to look intellectual”. It was, after all, the New York Times I had in my hands. But it was less the look I took on at this time and more about what exactly I was reading that stuck me as interesting.
Upon seeing the mess of NYT sections spread out on the enormous table in the Ace lobby, I tracked towards the “Business Day” section. Below the fold was a familiar online face, Bill Simmons. For those of you that don’t know, Bill Simmons is “The Sports Guy” at ESPN. He recently wrote a book (which may end up being another momentous print reading experience in my life) about basketball called, “The Basketball Book”. A 700-page book. Stellar.
So the Times managed to grab my attention with an article about an online personality that I enjoy. Nice work. They managed to keep my attention because the entire article was about Bill Simmons’ rise to popularity (and financial success)—a rise completely devoid of a newspaper presence. You see, something that Bill Simmons realized many years ago is that the Internet was going to be the best space for his career. And he jumped all over it.
Quote after quote of this story has Simmons painting the Doom’s Day scenario that many are realizing is fast approaching in the newspaper industry. The source of news is changing. If it’s in the Times (or any other print publication), I read about it yesterday, so why should I buy the Times? Sure, there are some opinions that are only in the paper, and nothing says “I own a dog” like having stacks of your local rag in your apartment, but seriously, where is the relevance? I haven’t looked, but I’m sure the story about Simmons is on the NYT website. And they want me to buy a paper? No thanks, I’ll use all the coupon junk mail I get to clean up my dog’s tiny poop.
So it’s fascinating right? The New York Times prints a story about an online celebrity that completely trashes the need for traditional news reporting and newspapers in general. And it brings up a great case study in how to use your talent, in combination with technology, to make a great living doing what you love. If you have a voice, write a blog. If you have an eye, take pictures or make movies. Post them online. Get people to look at them. And the kicker, the most important thing, get people to have conversations about it all. Take a stance, have an opinion, start and continue discourse.
And maybe one day, should the New York Times still be around, you’ll find yourself the subject of a neat little article in the “Business Day” section.
For a follow-up, I think I might try and find a “land line” to make a telephone call. I’m not sure where to look though.
+Joe+

